We learn our lessons not in stuffy boardrooms but in the fresh air of the trails and roads that spread out in all directions from our home, from the pro athletes, everyday riders, and cycling evangelists who share our love of the wheel. We take that knowledge and infuse every design with it, employing the most advanced tools and techniques to build the best bikes out there. We test extensively, design carefully, and validate responsibly, but the final validation of any bike is riding, climbing, descending, and repeating—until we achieve perfection.

Ask anyone who’s put in the miles: riding in Marin County is like exploring heaven on earth. We believe there is no better place to ride, and we build that sense of freedom and performance into every bike that bears our name. Understanding what we do here is simple. Just ride one of our bikes and you’ll get it. Every hour we put into sweating the smallest details, tweaking geometries, and twisting wrenches is for you, for every moment you’re on the bike, when you forget the rest, focus on the ride, and enter another world.