In 1990, Gary Erickson set off on a one-day, 175-mile bicycle ride with his buddy Jay. As usual, he packed six energy bars for the ride—using the only bar on the market at the time. Halfway through the ride, exhausted and hungry, Gary realized he just couldn’t eat another unappetizing, sticky, hard-to-digest bar. Then and there, in a moment he now calls “the epiphany,” the inspiration for the CLIF® Bar was born.
Gary took his idea to the best baker he knew, his mom, and for the next few months the two experimented with ingredients and recipes—mixing, baking and tossing out bars that weren’t good enough. Finally, Gary settled on the right recipe—a better tasting bar made with nutritious, wholesome ingredients to sustain energy. He named his creation CLIF Bar in honor of his father, Clifford, the man who introduced him to wilderness adventures and encouraged him to follow his passions in life.
CLIF Bar was formally launched in 1992. An instant hit with cyclists and climbers, distribution began at bike shops, outdoor stores and natural food retailers. Soon popularity grew to include outdoor adventurers of all types, and distribution expanded to include grocery stores, convenience stores and other retail outlets nationwide.
CLIF BAR® Energy Bar is the first bar we made, and it’s still everything we’re about. Nutritious, organic ingredients. Performance nutrition. And great taste. Whether you’re on a 150-mile bike ride or exploring a new trail, this energy bar is built to sustain your adventure.
The classic, cravable taste of a fresh chocolate chip cookie.
Organic Brown Rice Syrup, Organic Rolled Oats, Soy Protein Isolate, Organic Cane Syrup, Organic Roasted Soybeans, Rice Flour, Dried Cane Syrup, Organic Oat Fiber, Unsweetened Chocolate‡, Organic Soy Flour, Organic Sunflower Oil, Organic Date Paste, Cocoa Butter‡, Molasses Powder, Organic Soybean Oil, Barley Malt Extract, Salt, Vanilla Extract, Soy Lecithin, Natural Flavors, Cinnamon.
VITAMINS & MINERALS
Dicalcium Phosphate, Magnesium Oxide, Ascorbic Acid (Vit. C), DL-Alpha Tocopheryl Acetate (Vit. E), Beta Carotene (Vit. A), Niacinamide (Vit. B3), Ergocalciferol (Vit. D2), Thiamine Mononitrate (Vit. B1), Pyridoxine Hydrochloride (Vit. B6), Riboflavin (Vit. B2), Cyanocobalamin (Vit. B12).
Contains soy. May contain traces of milk, peanuts, wheat, and tree nuts. *Contains 5g total fat
CLIF® BLOKS™ Energy Chews provide quick, chewable, energy to athletes while training and racing. BLOKS come in 33 calorie cubes, with sleek and portable packaging, making it easy to customize and track caloric and electrolyte intake during long outings and races.
(With Other Natural Flavors)
Train hard to the tune of sweet strawberry flavored energy 100* Calories 50mg* Sodium
Organic Tapioca Syrup, Organic Dried Cane Syrup, Organic Maltodextrin, Pectin, Citric Acid, Natural Flavor, Colored with Organic Black Carrot Juice Concentrate, Potassium Citrate, Sea Salt, Organic Sunflower Oil, Carnauba Wax.
Double Expresso CLIF® SHOT® Energy Gel provides quick energy to athletes while racing and training. 8 flavors, with ingredients that are 90% organic, and a thin consistency make getting energized between breaths quick and easy. With Litter Leash® Packaging.
(With Other Natural Flavors)
A double shot of caffeine to-go... Because you can't drop by a cafe mid-race.
100 Calories 24g Carbs 100mg* Caffeine *Not recommended for pregnant or nursing women, children under 18 years old, or people sensitive to caffeine.
Organic Maltodextrin, Organic Dried Cane Syrup, Water, Coffee Extract (Contains Caffeine), Natural Flavor, Green Tea Extract (Contains Caffeine), Sea Salt, Potassium Citrate.