The origin of creation.
An energetic Italian brand for sports enthuasiasts since 1985.
Briko is an italian brand founded in 1985 in Milan where the Scuderia flame is still burning thanks to great and unique athletes: starting from skiers like Alberto Tomba, Marc Girardelli, Lasse Kjus, Deborah Compagnoni, Kristian Ghedina, Jure Kosir, Bode Miller, Lindsey Vonn to Nordic skiers like Bjorn Daehlie, Piller Cottrer and again great cycling heroes like Tony Rominger, Marco Pantani e Mario Cipollini.
The Briko mission is to bring its energy to its products in order to generate Iconic Products for athletes who demand performance and safety without compromises.
This Free Fighters mentality leads the Briko evolution and relaunch started at ISPO 2014.
If we are true to our heritage, we have to realize that Briko always has been very different from mainstream companies. Character heads have shaped an explosive brand with iconic products: From Alpine Skiers Alberto Tomba, Marc Girardelli, Lasse Kjus, Jure Kosir, Deborah Compagnoni, Bode Miller, Lindsey Vonn to Nordic Ski Athletes like Björn Daehlie and Cycling Heroes Tony Rominger, Marco Pantani and Mario Cippollini.
It has always been our claim to satisfy their needs.
Because when the chronometer starts, every movement, every sensation could make the difference among the top athletes.
Our R&D concept therefore is simple: Total commitement to the best products.